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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor) Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu. Detailed record

Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor) Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu. Detailed record

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