Home > Search Results: keywords:"effective demand"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Price of a holiday package and its differentiation
 Biláková, Daniela ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of the Bachelor's thesis is a comparison of theoretical approaches to pricing of holiday packages and its differentiation with the situation on the Czech market. The first chapter is based on specialist literature and defines basic terms, deals with the methodology of pricing of holiday packages and draws attention to the importance of its differentiation according to various criteria. The practical part of the thesis takes a closer look at the marketing strategy and discriminatory pricing policy of a particular Czech travel agency as well as at the factors influencing the final price of its packages. The last chapter provides an evaluation of the implemented price differentiation and recommends introduction of a loyalty programme.
Detailed record
The comparison of neoclasical and keynesian economics of unemployment
 Vinterová, Michaela ; Janíčko, Martin (advisor)
Abstract The aim of my bachelor thesis is to describe in detail the main differences between neoclasical and keynesian theory of unemployment. The first part consists of essential premises of neoclasical theory (being represented mainly by its so called Cambridge School) and narrow desription of their approach to the problems of unemployment. Equally I focus on these premises and find out their consequences for the labour market. In the second part of my thesis, I similarly like in the first part describe the theory of unemployment elaborated by John Maynard Keynes, which could be, at least in general, found in his famous book The General Theory of Employment, Interest, and Money. I would like to aim on the fundamentals, which led Keynes to this theoretical approach and try to find out some of their consequences. In the last part, I am comparing the key determinants of both theories and putting forth their similarities and differences.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English