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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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Application of E-commerce
Matějíčková, Barbora ; Hajfler, Miroslav (referee) ; Dvořák, Jiří (advisor)
The thesis deals with the application of electronic trade, the e-shop creation methodology and initiating the first steps of this creation. Selected notions concerning the electronic trade and the functions the e-shop has to fulfill are defined. The thesis also describes the creation of an e-shop concerning a chosen company.
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Proposition strategy e-commerce of company
Císařová, Miluše ; Veselý, Mirosalav (referee) ; Dvořák, Jiří (advisor)
Thesis deal with proposal strategy firm with the support electronic business, like tool for achievement what best position firm in the marketplace. Thesis includes analysis state - of - the art and given to problems inclusive proposal new strategy for firm MVDr. Ivo Dupal - SANVET, with the aim of achievement satisfaction final consumer and application proposal practically.
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The Optimal Model of Internet Commerce
Brožová, Zdeňka ; Vrba, Michal (referee) ; Dvořák, Jiří (advisor)
The topic of my bachelor thesis is ,,The optimal model of e-commerce“ and its project. In my work I write about history and conception of internet step by step. Next I put mind to process and development of e-commerce, its advantages and disadvantages and also I add some graphs with information about. I also solve an economical aspects of ecommerce and I compare e-commerce with ordinary shop. At the end of my work I propose optimal e-commerce, that´s mean describe, what it should have and how it should look. And I also add describtion of real pages, choosen by me as an optimal for e-commerce.
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The Optimal Model of Internet Commerce
Brožová, Zdeňka ; Vrba, Michal (referee) ; Dvořák, Jiří (advisor)
The topic of my bachelor thesis is ,,The optimal model of e-commerce“ and its project. In my work I write about history and conception of internet step by step. Next I put mind to process and development of e-commerce, its advantages and disadvantages and also I add some graphs with information about. I also solve an economical aspects of ecommerce and I compare e-commerce with ordinary shop. At the end of my work I propose optimal e-commerce, that´s mean describe, what it should have and how it should look. And I also add describtion of real pages, choosen by me as an optimal for e-commerce.
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Application of E-commerce
Matějíčková, Barbora ; Hajfler, Miroslav (referee) ; Dvořák, Jiří (advisor)
The thesis deals with the application of electronic trade, the e-shop creation methodology and initiating the first steps of this creation. Selected notions concerning the electronic trade and the functions the e-shop has to fulfill are defined. The thesis also describes the creation of an e-shop concerning a chosen company.
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|
|
Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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Proposition strategy e-commerce of company
Císařová, Miluše ; Veselý, Mirosalav (referee) ; Dvořák, Jiří (advisor)
Thesis deal with proposal strategy firm with the support electronic business, like tool for achievement what best position firm in the marketplace. Thesis includes analysis state - of - the art and given to problems inclusive proposal new strategy for firm MVDr. Ivo Dupal - SANVET, with the aim of achievement satisfaction final consumer and application proposal practically.
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Modul pro propojení eshopu s emailovým marketingem
Kaštánek, David
Diploma thesis analyses current methods of connecting an e-shop to e-mail marketing. A new application for said connection is proposed with its requirements based on this thesis. A complete design of this connection, containing a principle of connection and a form of rules for e-mail lists generation and transfer to specialized e-mail marketing applications are presented here. Proposed solution is implemented and fully documented.
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