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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Communication Mix of a Store at the Local Market
 Potěšilová, Hana ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the communication mix of a store at the local market. The work is divided into three main parts. Important marketing concepts are described in the first theoretical part. Second part is focused on the analysis of the current state of the company. The last design part, based on the results of the analysis, is focused on author’s improvement suggestions of the communication mix of drugstore and technical range of goods of the store in Rosice.
Detailed record
Communication Mix of a Store at the Local Market
 Potěšilová, Hana ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the communication mix of a store at the local market. The work is divided into three main parts. Important marketing concepts are described in the first theoretical part. Second part is focused on the analysis of the current state of the company. The last design part, based on the results of the analysis, is focused on author’s improvement suggestions of the communication mix of drugstore and technical range of goods of the store in Rosice.
Detailed record

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