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Online fundraising and social media
Popova, Anastasiia ; Vaceková, Gabriela (advisor) ; Plaček, Michal (referee)
This bachelor's thesis focuses on the topic of online fundraising and social media in charitable giving. The main goals of the presented bachelor's thesis are to describes the relationship between the NGO and the donor, discuss the resources that NGOs and the donors offer to or demand from each other and analyze how a person's willingness to donate online modifies after applying online fundraising strategies on social media by NGO. This bachelor's thesis investigates the case of the Czech Republic branch office of Amnesty International, specifically its Instagram account @amnesty_cz. The research sample consists of 5 employees of Amnesty International Česká republika. Based on the literature overview, 5 conducted semi-structures interviews, subsequent thematic analysis of collected data and analysis of social media campaign, it is possible to conclude that the relationship between NGO and the donor is poorly balanced, the NGO needs more support from the donor. Also, the research findings state that online fundraising increases donor's activity. The most successful online fundraising strategies that increase the donor's activity are included. The presented thesis also has discussion for future research and recommendations for charity staff and volunteers on how to raise more money on social media....
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Economic rationale of private donors
Miklovičová, Katarína ; Hlaváček, Jiří (advisor) ; Turnovec, František (referee)
The aim of this thesis is to analyze motivation of companies to support social, environmental and development projects. The analysis is focused on Central European companies, namely the Czech Republic, Slovakia, Hungary and Poland. In the empirical part of the research interviews with selected companies and non-profit organizations are conducted. By interviewing both sides we can see how both donors and main recipients view the motivation behind the support. Afterwards, the relationship between supporting social, environmental and development projects and long term financial performance is examined. Coefficients are assigned to each company according to their involvement in the three categories - social, environmental and development. As measures of financial performance we choose stock market returns, which are then regressed on the three coefficients and selected control variables. The regression results show that supporting development projects tends to have a positive influence on companies' stock market performance. We do not confirm that supporting social and environmental projects improves stock market performance of companies. This outcome suggests that supporting development projects is a win-win situation for both companies and non-profit organizations. Companies can improve their...
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Development aid in Kenya
Zrníková, Pavla ; Cihelková, Eva (advisor) ; Bič, Josef (referee)
The main aim of this thesis is to reveal the importance of the development aid in Kenya and to demonstrate, on the example of Slovak republic, which type of aid plays more important role -- wheather the official or unofficial aid. Effectivness of aid in Kenya is evaluated on the basis of correlation of the amounts of development aid and indices which show improvement or degradation of economic and social situation of the country. The significance of the official and unofficial aid is evaluated by comparing the projects that are supported by ODA and projects supported by non-governmental organizations on the basis of financial criterium and the reach of the projects. The contribution of this thesis is to show effectivness of development aid in poor countries on the example of Kenya. The work has three chapters. The object of the first chapter is to present economic and social situation in Kenya and individual factors which can help her to get over the underdevelopment. The second chapter offers characteristics of individual donors and evaluates the relevance of development aid. The last chapter presents concrete projects of ODA of Slovak republic and of Slovak non-governmental organizations and evaluates which of the two types of aid is more important.
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