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Production system of West End theatres in London
Příkopová, Michaela ; NEKOLNÝ, Bohumil (advisor) ; SVOBODOVÁ, Doubravka (referee)
Thesis deals with the production system of theatres in London and West End in particular. As an introduction it describes specific aspects of London as a capital city and cultural metropolis, furthermore it explains historical concept of theatres in a capital city and focusing more detailed West End’s past and present. In particular concept it deals with Arts Council England principles, financing system in the past and current situation from the general point of view as well as concrete. Moreover it brings up a topic of rights acquisition, copyrights and licensing.
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ACCOMPANYING PROGRAMMES IN THEATRES
Černá, Tereza ; KAŠPAR, David (advisor) ; SVOBODOVÁ, Doubravka (referee)
The present diploma thesis discusses the use of accompanying programmess as a resource for building audiences for theatres as well for some other types of culture institutions. Its aim is to present an overview of the current situation for developing this kind of activities in the Czech context, both from the perspective of the institutions involved, and from the perspective of culture politics.
The introductory section of the present work defines the key notions of the issue of accompanying programmess, above all defining the accompanying programme itself and its relation to the main programme.
The thesis extensively discusses strategic documents and cultural policies relevant both in terms of the European Union and the Czech Republic. This section forms the main part of the thesis, outlining as it does both political and legislative premises which can play a crucial role for the future orientation of cultural institutions in this area.
Further on, I discuss the introduction of accompanying programmess into theatre practice in the form of the activity of theatre coach, and define target groups and forms of programming. Last but not least I also look at research studies that have been conducted in the field, regarding the conditions for audience development in Czech cultural institutions.
The conclusion of my thesis presents a case study of the accompanying programmess at the National Theatre, Prague. This section focuses mainly on the activities of the Drama and Ballet ensembles, their different approaches to this issue, as well as their collaboration in the form of a joint platform ND+, which is intended in the future to be an umbrella for all the accompanying programmess of all of the National Theatre ensembles.
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Box offices in Prague
Piliarik, Kateřina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis is focused at theater box offices. The key aspects describing the merits and importance of the box offices are introduced such as: distribution of information, visual and location aspects of the box office, pricing policy, and marketing support. Furthermore the work concerns the audience segmentation and its development opportunities.
The scope of the work is built up from general marketing knowledge towards the research analysis of five selected theater box offices in Prague. The theoretical part offers particular solution and discussion on the box office standing as a powerful marketing tool. The field work introduces selected box offices and researches the following criteria: appearance of the box-office, appearance of the ticket, distribution of information, and the marketing standards of theater souvenirs.
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The communicational specifics of the role of a production manager in theatre
Karasová, Agáta ; VOSTÁRKOVÁ, Ivana (advisor) ; LEDVINOVÁ, Jana (referee)
The aim of this thesis is to map professional communication of production manager in theatre, from the point of view of specifics in theatre environment. It also expresses and compares professional manager communication in a medium-sized company with professional communication of production manager in repertory theatre. And it also determines optimal communication, which is necessary for this profession, and also the most frequent deficiencies, which also appears in this professional communication. Theoretical part of this thesis is focuses on terminology of communication and personal management. Practical part of this thesis is to focus on evaluation a questionnaire forms, which was realized on sample of theatrical productions and focused on communication skills.
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