National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
A case study comparing discursive strategies employed by a child at both pre and early school years as they seek to make sense of the world that surrounds them
ŠIMKOVÁ, Marie
The present thesis aims to analyse a narrative interaction between a child (Natálka) and an adult with regard to discursive strategies employed in the context of imagination and creativity. I applied the method of Conversation Analysis to the examination of the transcribed audio recordings that were taken in 2018 and at the turn of 2020 during the interaction between Natálka and myself. An analysis of the data identified that in the child's repertoire the following practices were present: (1) linking two or more episodes in a conversation, (2) asking questions, (3) separating individual topics, and (4) using other discourse elements; concretely humour, exaggeration, and negotiation techniques. The first part of the thesis sets out the discursive practices examined and argues for the insights these provide into the imagination and creativity of a child. The analysis, which is undertaken in the form of a case study, subsequently maps the use of the selected strategies developed over two years of Natálka's life and characterises how these changes reflect the child's cognitive development.
Selected aspects of the production of embodiment in tv commercials
Kurucová, Natálie ; Charvát, Martin (advisor) ; Řehořová, Irena (referee)
Thesis Selected aspects of the production of embodiment in tv commercials works with an assumption that some tv commercials represent specific modality of discursive mechanisms of sexual representation. This thesis applies the works of M. Foucault and P. Bourdieu to semiotic analysis of chosen advertisements. Assuming that advertisements are using body and sexual motives as one of the instruments of power to affect the target groups. Main focus of this thesis is in introduction of discursive models that are used in advertising. Goal of the theoretical part is to introduce philosophical and sociological ideas and theories relating to perception of physicality, sexuality, power relations and question of subjectivism. The thesis also shows how the role of a body was perceived in different historicals eras and how the ways of use of body and embodiment has gradually developed in terms of power affection. Goal of the practical part is to analyze and interpret the acknowledgments from theoretical part on concrete examples. The aim is, by using semiotical analysis, to reveal discursive practices in advertisements based upon used statements, also to analyze the power affection presented by physicality and sexuality. The thesis presents examples of power affection of advertisements and its specific...

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