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	Marketing communication of the destination - Region of Klatovy TOMANOVÁ, Věra The aim of the thesis is to analyze the marketing communication destination of Klatovsko. Based on the analysis to identify current tools of marketing and to evaluate the effectiveness of their use. In addition to design optimal communication mix and measures leading to the further development of marketing communication of Klatovsko as a tourist destination. Detailed record
	Marketing communication of the destination - Region of Blatná ŘÍSKÁ, Monika The thesis deals with an analysis of marketing communication instruments in the destination of Blatensko. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures which contribute to the next development of marketing communication of the destination Blatensko. Detailed record
	Marketing communication of the destination Mariánské Lázně ZELINKOVÁ, Petra The thesis deals with an analysis of marketing communication instruments in the destination of Mariánské Lázně. On the ground of an analysis the current instruments of marketing communication are identified and the efficiency is evaluated. The one part of the thesis is also the suggestion of an optimal comunication mix and the measures, which contribute to the next development of marketing communication of the destination. Detailed record

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