|
|
Selected forms of Selling the Organic Food - Specialty stores
HANZALOVÁ, Dana
The main aim of my thesis on the topic "Selected forms of Selling the Organic Food - specialty stores" is to assess the actual state of organic food sales in specialty stores in terms of assortment, conditions and sales culture. Likewise, this work allow the reader to learn what is the difference between Czech and foreign quality organic food, who is a typical customer buying organic food, what are comments of organic food vendors, etc. Furthermore, this theme is dealing with regional sales or sales of fair trade products. In the end, we design measures that would help to further expansion, for example, sales of organic food. The goal is not to extend the organic food popularity, but to make consumers aware of benefits of buying organic food just in speciality stores or in health food stores.
|
|
|
Innovation and business competitiveness
Chytilová, Petra ; Kislingerová, Eva (advisor) ; Pelc, Zdeněk (referee)
This thesis deals with issues related to innovation in the Czech company and their influence on their competitiveness. The aim of the work in the first part is the definition of terms: innovation, competitiveness and demand and their relationships. Attention is paid to the impacts of global competitive and turbulent world and the competitiveness of Czech companies. They show the expected basic trends of the world. The second part describes Czech industrial company (GZ Digital Media, Inc.) and its trends over the past year. It analyzes the development of the basic indicators (profitability, liquidity and business activity) and quantifies the prediction possibilities of bankrupt (Altman index, IN 05). Finally there are definitions of factors of the current success of the business, including its persistent and intense innovation and strong influence of leading figures in business management.
|
|
|
Behavioral economics - how anchor affects demand
PODHOROVÁ, Nikola
My bachelor thesis is focused on behavioral economics. Behavioral economics are based on psychology, sociology and economics. One chapter is dedicated to the psycho-logical direction - behaviorism. I'm interested in the topic: how to anchor affects demand. In my thesis examine the theory in practice, the goal of the experiment is to prove whether people, that they really let anchor to affect them. I called 120 respondents, whose were divided into two groups, each group had its own version of the questionnaire. Each version was equipped with different primary anchor, which causes groups have different results. Both questionnaires contained the same four questions. The data are processed in the STATISTICA program with using ANOVA. Type the questionnaire with which related primary anchor, influenced respondents offered prices. The first questionnaire had the primary anchor wedding ring and a the second one had massage. But it also happened, that some respondents did not offer anything. Naming a star for them are worthless. The issues that included questionnaires, had an impact on the decision-making level of education and the latter type of questionnaire. For other questions failed to demonstrate that they have influences on decision-making.
|
|
|
Demand for golf in the Czech Republic
Horna, Leoš ; Macáková, Libuše (advisor) ; Nečadová, Marta (referee)
This Master's Thesis deals with the demand for golf in the Czech Republic. Its aim is to identify the main determinants of the demand for golf and their influence on the golf boom in the Czech Republic. First chapters are devoted to the theory of demand and its determinants. This is followed by a general introduction to golf, namely its brief history in the Czech Republic and the basic specification of the play. The middle part is devoted to the other side of the market, the supply. There are analyzed the status and development of golf infrastructure in terms of different types of golf courses, but also their price. The status and development of the membership of the Czech Golf Federation is analyzed after the supply. A final chapter deals with determinants of demand, whose significance is assessed on the basis of data obtained from the survey.
|
|
|
Factors effecting demand in an E-shop
Novák, Tomáš ; Adámek, Petr (advisor) ; Zelený, Lubomír (referee)
This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
|
|
|
Tender and demand of midwifery services in the female population
GAŠPARÍKOVÁ, Renata
The subject of this bachelor´s thesis is the offer and the demand for services of midwives in the female population. The theoretical part focuses on the competencies and the role of midwives in the care of women at every stage of their lives. There were set two goals to working out this thesis. Objective 1: Determine what is the demand for midwifery services to women. Objective 2: Determine what is the offer of services of midwives for women. For research survey, the quantitative and qualitative method of research was selected. In the quantitative research, there was chosen the questionnaire method specified for women of reproductive age 15-45 and for women in menopause aged 46-70. Hypothesis 1 ?Women are interested in psycho-prophylactic preparation for childbirth? has been confirmed. Hypothesis 2 ?Women are interested in visiting service in the puerperium? has also been confirmed, but Hypothesis 3 ?Women seek midwives services in the menopausal period? has not been confirmed. In the qualitative research, there was used the technique of nonstandardized interview. The research group consisted of three private midwives and three midwives working in private gynecological surgeries. The research question No. 1 ?Do the midwives offer services to clients across the full range of care?? was replied by private midwives that they provide mainly only antenatal education for pregnant women and counseling in the postpartum period. Midwives in private offices provide minimal services to women, only when they have time they offer advice to women during menopause. By the research question No. 2 ?Is there a difference between services of private midwives and midwives working in gynecological surgeries??, there was found out that private midwives focus only on pregnant women and women during the postpartum period. Midwives in private offices mostly assist to doctors, they have no time for other activities. By mapping the situation there was found only low foreknowledge about the offer and demand for services of midwives. To increase the awareness there will be used an educational campaign by information leaflets.
|
|
|
The economy of cattle farming in the Czech republic
KABOŇOVÁ, Simona
The thesis describes the basic market mechanisms that are involved in shaping the of environment of the agrarian sector. It evaluates economy cattle farming in the Czech Republic, assesses meat and milk production in relation to the needs of the market environment. It focuses on the price comparison in food commodity vertical and assesses the costs associated with the production of milk and beef.
|
|
|
Impact of tourism on local development in the region Bystřice nad Pernštejnem
CISÁROVÁ, Jitka
The main objective of this thesis is the definition of tourism supply and demand of tourism to the region Bystřice Pernštejnem. The demand for the region is established on the basis of the survey. The first sub-goal is to evaluate the impact of tourism on the budget of municipalities. In this first part is carried out field research among the mayors of municipalities in the region on their perceptions of tourism. Evaluation of the impact of tourism is carried out on the town budget Bystřice Pernštejnem.First discussed are the revenues, expenditures, and finally the overall impact. Part of this section are evaluated impacts on employment and value of tourist activities found in the region. The second sub-goal is to assess the impact of subsidies on production in the region. This section compares the projects in the field of tourism and other projects on the basis of the calculated gross value added of these observed effects support. The last sub-goal is to determine the multiplier of tourism. Part of this section is a national regionalization symmetric input-output tables for the region SO ORP Bystřice Pernštejnem. Based on the tables are compiled using the technical coefficients matrix, Leontief inverse matrix and matrix Leontieofovi input multipliers calculated for each economic activity. Consequently, expenditure of tourists found the overall multiplier of tourism for the region Bystřice Pernštejnem spending tourists and the impact on production in the region.
|
|
|
Investment in precious metals
Krišlo, Michal ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The aim of this thesis is to analyse the current situation on the precious metals market, above all of gold and silver, as metals with an interesting past and future. The result should be a current view of both markets and their unique differences. The first part is devoted to the characteristics of gold and silver, their utilisation and outlook of new applications as a consequence of developing industrial branches in the new millennium. The second part is a more detailed view of the market and an analysis of the aspect of supply and demand of both theese metals and differences that influence their price. The third part brings together the main factors shaping this market and introduces some indicators eligible to watch these markets. The conclusion presents an evaluation of the discussed conclusions in a broader perspective.
|
|
|
Estimation of Suburban Railway Demand in the Czech Republic
Mlčkovský, Petr ; Zouhar, Jan (advisor) ; Chytilová, Helena (referee)
This thesis analyzes railway demand and its determinants in the context of regional railway passenger transport in the Czech Republic and Prague suburban railway system. Special attention is devoted to examining the impact of new trains on the demand for the selected route of Jizerskohorské Railway. In particular models, I utilize as estimation procedure and difference-in-differences estimator. Panel data analysis found, in line with other published studies, short-run inelastic nature of demand. In order to increase revenue to railway operator, one must distinguish between a group of dependent and discretionary riders whose elasticity is different. Effect of buying new trains can be substantial, especially on less frequented routes with a greater proportion of private car holders.
|
guest ::
