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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Tool for Activity and Project Planning
 Chromec, Jiří ; Navrátil, Jan (referee) ; Zuzaňák, Jiří (advisor)
This bachelor's thesis creates application for scheduling and management projects plus events. Thesis describes suggestion plus implementation hereof solution. It includes background for understanding standard calendar format iCalendar and shows its practical usage. It's described design of databases of contacts and calendar events. Theses is evaluates advantages and disadvantages of used this databases.
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Practical application of e-mailing
 Palkovičová, Michaela ; Černá, Jitka (advisor) ; Krutiš, Michal (referee)
The aim of this bachelor thesis was to provide general perspective of the key factors in marketing success of e-mailing campaigns. The supportive objective was to define the significance of e-mailing. My intention was to characterize the creation and the structure of campaigns in the section of e-mail marketing. I specified the new trends and the most frequently used types of e-mails, through which it is possible to penetrate information about customers. What is more it helps to create more personalized and targeted campaign. The second part deals with the analysis of an exact e-mailing campaign and evaluates the questionnaires. In the conclusion I characterized the techniques which should be observed when creating e-mailing campaign.
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