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	The influence of brand JUPÍK on its target group Klímová, Denisa ; Postler, Milan (advisor) ; Fiala, Tomáš (referee) This thesis focuses on brand of children's soft drinks JUPÍK and its influence on the target group. First chapter introduces fundamental marketing terms, defines a brand and its management. Second chapter summarizes the marketing segmentation of the market focusing on children as consumers and describes the principals of the marketing research. Third chapter introduces the brand JUPÍK and its marketing strategy, fourth and fifth chapter is concerning proper marketing research and its results. The objective of this thesis was to analyze the attitude of children consumers to the brand JUPÍK and propose a change in the future according to these results. Detailed record
	Brand influence on its target group Varhaníková, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Bachelor Thesis "Brand influence on its target group" focuses on marketing research as a proces. The thesis summarizes marketing segmentation, especially children market segment and also presents brand and its products. Practical part is based on proper marketing research in primary school. The aim of marketing research is to analyse childrens attitude to products of Brand Pribináček. Detailed record
	Marketing research of brand Kubík and its influence on children Širůčková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) Bachelor Thesis "Marketing research of Brand Kubík and its influence on children" focuses on marketing research as a process and its assessment by means of statistic analysis, summarizes marketing segmentation, especially children market segment and also presents brand Kubík and its product. Practical part of thesis insists on proper marketing research in kindergarten and primary school with the aim of analyse the loyalty, brand awareness and children's attitude to Brand Kubík and its products. Detailed record

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