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The development and the present of economic weekly in the Czech republic
Čermák, Ivo ; Škodová, Markéta (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis The development and the present of economic weekly magazines in Czech republic focuses on the transformation of the print media with weekly periodicity in selected segment. Thesis describes concrete graphic and content changes of Czech economic weekly magazines in the period of six years from 2006 until 2012 and deals with their possition on the Czech media market. The aim of the work is - inter alia - to exemplify the development of sold copies and total readership and describe the causality with fundamental changes in visual style and content of the journals.
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Bel Mondo magazine: birth of a new lifestyle magazine and its transformations during the first year of its existence on the Czech media market
Bolková, Lucie ; Vochocová, Lenka (advisor) ; Hájek, Roman (referee)
The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.
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Forbes magazine's position in the chech market in the frst year of its existence
Leimerová, Magdalena ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis named The Forbes Magazine's Position on the Czech Market in the First Year of Existence aims to introduce in detail the Czech mutation of Forbes, which is one of the best known and widely read economic journals, and then to compare its content and graphical layout and activities on websites and social networks Facebook and Twitter with similarly specialized weekly magazines Euro and Ekonom. The bachelor thesis focuses on the first year of the publication of Forbes Czech Republic, namely on the period between November 2011, when the first issue of Forbes was launched, and October 2012. Two basic methods - analytical and comparative - were used to elaborate this thesis. The bachelor thesis consists of three chapters. The first one represents the theoretical basis. It briefly characterizes magazines and journals as the part of the periodical press and closely describes their forms focusing on the post-communist period in the Czech Republic. The second chapter introduces Forbes Czech Republic and presents its content and graphical analysis, including the mapping of activities on the Internet. The third part is based on the analyses of weekly magazines Euro and Ekonom. The thesis ends with the comparison of these three periodicals.
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