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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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Development of Business Activities of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Bachelor thesis deals with proposals for the development of business activities of Danish company ECCO operating in the global market. The subject of business is the production and sale of leather shoes for men, women and children. The proposals are aimed at activities by which the company deepen and reinforce relationships with its customers. Based on the analyzes and mystery shopping I’m able to examine the competition and define the steps that will lead to building a strong premium brand and increase customer satisfaction. My goal is using a specific approach to create the consumer shopping experience, develop the businesses activities and promote product sales. The basic standard applied in the creation of the proposal, is to develop customer value.
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CRM as a supporting marketing tool
DOLEŽAL, Pavel
The aim of this paper is to characterize software solution of CRM system BlueJet, product of the Compekon software company and evaluate its benefits for business companies which are using it. The next aim was to find out problems of these companies which were solved by using the system, conduct cost-benfit analysis in selected company and propose some recomendation for extending the profit of Compekon company.These objectives have been met.
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Identification and valuation of customer relationships and assembled workforce in the context of PPA
Pernica, Ondřej ; Svačina, Pavel (advisor) ; Rýdlová, Barbora (referee)
The diploma thesis deals with valuation of two types of intangible property in context on financial reporting, specifically purchase price allocation according to IAS/IFRS. The theoretical part describes the framework and specifics of valuation for financial reporting purposes and the basic valuation approaches and methods. An emphasis is placed on the multi-period excess earnings method, which is typically used for valuation of exotic intangible assets. In the practical part there is a demonstration of valuation of customer relationships in the banking sector by the multi-period excess earnings method and valuation of assembled workforce, including a discussion of potential weak points and possible variations of the commonly used income-based valuation method.
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