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Suggestion of a Partial Fragment of IS for a Company Plynoterm, spol. s.r.o.
Jaša, Alois ; Bauer, Oldřich (referee) ; Neuwirth, Bernard (advisor)
The bachelor thesis focuses on improvement of information system for a company Plynoterm, spol. s r.o. It analyze the actual value of information system using method HOS 8. Based on the findings, which are compared with the requirements of the company, it suggested a few solutions. Individual solutions are compared with each other according to selected criteria and selects the best option. Evaluate its benefits for the company for the selected option.
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Suggestion of a Partial Fragment of IS for a Company Plynoterm, spol. s.r.o.
Jaša, Alois ; Bauer, Oldřich (referee) ; Neuwirth, Bernard (advisor)
The bachelor thesis focuses on improvement of information system for a company Plynoterm, spol. s r.o. It analyze the actual value of information system using method HOS 8. Based on the findings, which are compared with the requirements of the company, it suggested a few solutions. Individual solutions are compared with each other according to selected criteria and selects the best option. Evaluate its benefits for the company for the selected option.
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Telemarketing as an Effective Tool of Marketing Communication
Juránek, Patrik ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This dissertation is compounded from theoretical and practical part. The theoretical one is focused on description of telemarketing and its kinds. Then presents database marketing from build own database through types of database marketing and data mining. For effective telemarketing is essential to use various tools, specific forms of calls, knowledge of phone structure and art of negotiation with difficult customers. Integral part is the fair system of reward and well set selection process. The core of the practical part is to apply obtained theoretical knowledge on the real environment of telephone operators and managers of telemarketing agencies. The results from realized questionnaire research are interpreted to analyze under what conditions is telemarketing effective tool of marketing communications. Achieved findings are consequently used for formulation of suitable recommendations.
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