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Social media as a tool for promotion of artistic craftsmanship
Kašová, Jana ; Zezulková, Markéta (advisor) ; Wolák, Radim (referee)
The Diploma Theses aims to investigate the role of social media in promotion of particular art-craft workshops. Based on half-structured qualitative interviews we analysed, what is the role of promotion of art-crafts on social media in their competitiveness and long-term sustainability. Also, we focused on how do the owners of art-crafts workshops evaluate the role of social media in promotion of artistic craftsmanship and finally, which particular practices or types of content work the best in their opinions, either isolated or in context of other promotional techniques and channels. The goal of this research was to understand how exactly art-craft workshops use social media to promote themselves. The main social media sites appearing in the research are Facebook and Instagram, but also others. During the research we managed to discover other interesting findings related to the community of followers and their function, or to concepts of WOM and Direct marketing. As well as we managed to cover reactions of the owners of art-craft workshops to recent changes in Facebook's algorithms and its practical impact on them.
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Understanding the reconstruction of traditional porcelain culture in Urban China- Based on modern porcelain industry in Jingdezhen
Liu, Yang ; Hroníková, Linda (advisor) ; Olivová, Lucie (referee) ; Hudeček, Jiří (referee)
My dissertation examines the interaction between transformation, development of traditional culture and modern one under the background of China's rapid modernization. Its focus is on the porcelain craftsmanship culture from the famous "porcelain capital", Jingdezhen. Although the relationship between the traditional and the modern has always been widely concerned and discussed in academia, especially in sociology and anthropology. Yet, it should be noted that in existing literature we rarely investigate the reconstruction and re-creation of traditional craftsmanship culture that has been taken for granted in former socialist countries where the spread of modernization into social development came much later than its Western counterparts. This research begins to fill the gap by extending an art anthropological and contextualized perspective on what endows the traditional craftsmanship culture with a multitude of modern values in Jingdezhen, and with what structural driving forces. It showcases that what endows the traditional porcelain industry in Jingdezhen with numerous modern characteristics are the adaptation of individualized traditional craftsmanship to modern technological society; the happy marriage of humanizing traditional craftsmanship with mass tourism, and a successful cross-border...
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Social media as a tool for promotion of artistic craftsmanship
Kašová, Jana ; Zezulková, Markéta (advisor) ; Wolák, Radim (referee)
The Diploma Theses aims to investigate the role of social media in promotion of particular art-craft workshops. Based on half-structured qualitative interviews we analysed, what is the role of promotion of art-crafts on social media in their competitiveness and long-term sustainability. Also, we focused on how do the owners of art-crafts workshops evaluate the role of social media in promotion of artistic craftsmanship and finally, which particular practices or types of content work the best in their opinions, either isolated or in context of other promotional techniques and channels. The goal of this research was to understand how exactly art-craft workshops use social media to promote themselves. The main social media sites appearing in the research are Facebook and Instagram, but also others. During the research we managed to discover other interesting findings related to the community of followers and their function, or to concepts of WOM and Direct marketing. As well as we managed to cover reactions of the owners of art-craft workshops to recent changes in Facebook's algorithms and its practical impact on them.
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Creation of an educational project in kindergarten going by narrow-gauge railway to discover the traditional trades and professions
HOUSEROVÁ, Vlasta
The aim of the thesis is to introduce preschool children through project-based learning crafts, which are traditional for the town of Kamenice nad Lipou. The work consists of theoretical and practical parts. The theoretical part is called " By narrow-gauge railway to explore traditional crafts and professions" and is dedicated to project-based learning, it will reveal a concept of learning through experience, and characterized by the development of crafts in the region, from past to present. The practical section titled "Walking with the contraption Emilka" contains a year-long project, which is incorporated ten crafts, each in one chapter. For all crafts are offered activities aimed at all-round development of children aged from five to six years. These activities are in various chapters of final evaluations. Using the topic in practice is documented by photographs.
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