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Business voluntariness in Czech Republic - Activities of Czech Donors Forum
Dvořáková, Tereza ; Vymětal, Petr (advisor) ; Školkayová, Marta (referee)
Conceptions of corporate philantrophy and corporate social responsibility brought to the Czech Republic by multinational concerns influence strategies of companies of various sizes and industries more and more. The activities of Czech Donors Forum and other relevant organisations take an important share in these concepts as they seek to their popularisation. The main task of this bachelor thesis is to find out, how do these organisations motivate companies to cooperate with non-profit organisations on welfare projects. The first part of the thesis defines philantrophy, corporate philantrophy and corporate social responsibility in theoretical way. The second part analyses actual czech legislation which regulates the activities of nonprofit organisations and funding of their projects. The last part focuses on missions and activities of selected czech organisations: Czech Donors Forum, The VIA Foundation and Business for the Society.
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Analysis of corporate philanthropy as a strategic tool of corporate social responsibility in the Czech Republic and France
Prjachová, Vendula ; Plášková, Alena (advisor) ; Kalousová, Pavlína (referee)
The subject of this thesis is to point out the growing importance of the corporate social responsibility and the sustainable business concept of firms in the Czech Republic and abroad, integrating corporate philanthropy into their long-term strategy. The basic terms and close connection of the corporate donation policy and social responsibility are explained. Corporate foundations present the strategic tool. First chapter is an introduction to philanthropy with the definition of basic terms. Second chapter deals in detail with importance of social responsibility in the Czech Republic and France, focusing on the role of corporate foundations, their activities and comparing the situation in both countries. Practical chapter analyzes the activities of selected corporate foundations in order to capture examples of good and bad practice. Subsequently, the observation is summarized and future developments are outlined. Last chapter provides practical advice and considerations for companies considering establishing their own foundation. Implementing and improving proposals of the efficiency and quality of their management are finally submitted.
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Corporate Social Responsibility in Czech and Foreign Companies
Kobelková, Lucie ; Zamykalová, Miroslava (advisor) ; Korbelová, Marta (referee)
In the theoretical part of this thesis, the theory and development of corporate social responsibility are being described. There is a closer focus on three pillars of corporate social responsibility and on stakeholders who deal with this topic. Arguments for and against the implementation of corporate social responsibility are given, as well as methods of its measurement. In the next part, there is an analysis of current situation of this topic in the European Union and in the Czech Republic. More details about particular steps for implementation of corporate social responsibility and its effective communication are provided. In the practical part, there is an evaluation of activities in this field on example of real companies: Johnson & Johnson, a big international company, and Tylex Letovice, a.s., a middle-size Czech company.
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