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On-line marketing applications in the construction industry
Krupík, Pavel ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
In this diploma thesis, I first theoretically dealt with marketing, marketing services and the most used terms of internet marketing. Furthermore, the process of formation and use of corporate budgeting and business development opportunities, which included analysis of the marketing environment, evaluating existing activities and determining their values, goals and values, and an action plan. In the second part I applied it all to the REAL SPEKTRUM, a.s. including selected analysis and evaluation of existing activities, setting goals and designing actions plans.
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