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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Liquidation of a business corporation
VELÁT, Marek
Annotation: This work focuses on the process of liquidation of a business corporation. The dissolution of a business corporation can be done with or without a legal successor. This topic is very extensive and has a legal basis mainly in Act No. 90/2012 Coll. and 125/2008 Coll., 89/2012 Coll. The aim of the diploma thesis is to clarify the issue of dissolution of a business corporation from the point of view of law, accounting and taxes. One of the other goals is to deal with the dissolution of a business corporation with and without a legal successor. Furthermore, selected work options for the dissolution of a business corporation are described in this work, and there are also statistics on dissolved business corporations. The research survey is conducted through a questionnaire survey, which complements the guided interview. The respondents to this research survey were selected business entities and representatives of business corporations. The evaluation of the research survey is supplemented by tables, which are followed by individual graphs.
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The Role of Trade Unions in Protecting Employees' Interests
HARTINGER, Dominik
The main goal of this thesis is the description of the activities executed by trade unions. Trade unions represent an important aspect of labor relations and can have a crucial influence on working conditions. The legislation of the Czech Republic lacks a comprehensive legal regulation regarding trade unions, which leads to general confusion. One of the points of focus of this work is the exploration of the general opinion of employees on trade unions and its comparison with their actual scope. Questionnaires together with controlled interviews with employers and unionists are used as the main source of information. The results of this thesis show that the majority of employees perceive trade unions positively, even though they cannot characterize their activities. The outcomes also point to the importance of work safety as one of the main interests of the unionists as well as the impact of economic trends on collective bargaining.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Performance contract
VELÁT, Marek
This work focuses on the performance contracts. In 2014 was created new legislation of the new Civil Code, namely Act No. 89/2012 Coll. Even after the new adaptation, there are still many questions concerning the performance of senior representatives in a company. The aim of the thesis is to clarify the procedure for compiling the performance contracts and to describe sub-parts of it as well as to discover the differences between the remuneration of the company's top manager having the classical employment contract and the top manager with the performance contract. Next the responsibilities arising from the employment contract are and the performance contract are assessed. The research is conducted through questionnaires which are complemented with a controlled interview. Respondents of this research are legal entities. The output from the thesis is supplemented with tables in which the individual charts are linked.
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Offences of legal entities
SVOBODNÝ, Lukáš
The main focus of this work is to clarify the offenses of legal entities in general terms, in view of the new legal regulation, Act No. 250/2016 Coll., "The Law on Liability for Offenses and the Procedure for Misconducts" and Act No. 251/2016 Coll. "The Law on Some Misconduct". One of the focal points is to focus on misconducts related to accounting and the impact of these offenses on other entities. The main source of information is the quantitative research using the research method of the questionnaires. The respondents are employees of the institutions dealing with this issue. The questionnaire is followed by a controlled interview conducted anonymously. The aim of the thesis is to clarify what offenses are committed by legal entities most often. Appropriate tables that are linked to graphs serve to make the whole issue more transparent.
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Faktory úspěchu nestátních neziskových organizací
Kubaščíková, Miroslava ; Novotný, Jiří (advisor) ; Francová, Petra (referee)
Diplomová práce vyhodnocuje faktory úspěchu vzorku 30-ti nestátních neziskových organizací poskytujících sociální služby v regionech Olomouckého a Moravskoslezského kraje. Zkoumané jevy jsou rozděleny do několika základních kategorií a vyhodnoceny souhrnně za celý zkoumaný vzorek, byly odhaleny některé křížové vazby mezi těmito jevy. Informace byly získány dotazníkovým šetřením provedeného formou řízených rozhovorů. Na základě získaných dat bylo vyhodnoceno plánování, marketing, fundraising, konkurence, práce dobrovolníků, finanční řízení a zdroje financování. Podle doby fungování NNO byli respondenti rozděleni do skupin za účelem odhalení jejich vnitřních společných znaků a odlišností od ostatních.
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