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Chování spotřebitelů na trhu s alkoholickými nápoji
Novák, Jan
The diploma thesis is focused on consumer behaviour on the market for al-coholic beverages in the Czech Republic. The goal is to identify the key factors that influence consumers to consume alcohol. Using secondary data, the market for alco-holic beverages was analyzed with a focus on average alcohol consumption and in-dividual types of alcoholic beverages. At the same time, a questionnaire survey of respondents was added, and the results of the work revealed differences in the rea-sons that lead to the consumption of alcoholic beverages, including the influence of cultural, family and economic factors. The actual work includes the segmentation of respondents using cluster analysis and their division into five clusters according to differences in consumption behaviour, at the same time it is supplemented with rec-ommendations aimed at reducing alcohol consumption in the Czech Republic.
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Slevové akce a jejich vliv na chování spotřebitelů při nákupu potravin v kontextu plýtvání potravinami
Brodský, Marek
BRODSKÝ, M. Discount promotions and their influence on consumer behaviour when purchasing food in the context of food waste. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with discount events and their influence on the be-havior of consumers when buying food in the context of food waste. The aim of the work is to identify factors influencing the buying behavior of consumers befo-re, during and after buying food. Furthermore, based on the results of the re-search, to propose possible recommendations for food sellers. Primary data are obtained from a questionnaire survey (n = 238) and in-depth interviews with household representatives (n = 11). As part of the work, basic statistical indica-tors are calculated and hypotheses are verified. According to the survey, 89.8 % of consumers use discount promotions during their purchases and as much as 57,8 % of consumers postpone their purchase due to an expected discount pro-motion.
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Mapping culture preferences of Klatovy
Tomanová, Jaroslava ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
Research of motivation, values and other factors which influence preferences and consumption behaviour in the culture sector is standard practice in the developed countries. This bachelor thesis focuses on introducing several methods that have been used for the research in different countries. The practical part suggests a method which could be used for this kind of research in the area of Klatovy and the villages belonging to the power of this municipality. There have been developed statistical techniques used for measuring the relevance of the factors which influence the consumption behaviour in culture and arts. This might be significantly important not only for the cultural organisations and efficient decision making but also for the municipalities and the transparent redistributing of financial sources in this sector.
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