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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
On-line marketing communication
 Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
Detailed record
On-line marketing communication
 Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
Detailed record

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