National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Management of a Company
Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is deal with marketing management of a company in company focused on providing services. The thesis is trying to analyze existing situation of company in detail and marketing processes and instruments that are applied in the company. The thesis should come up to improve the current situation of especially with a strong emphasis on the marketing aspect. The thesis is based on theoretical knowledge and materials acquired in a participative company.
Marketing Management of a Company
Vytlačil, Michal ; Suchánek, Jaromír (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is deal with marketing management of a company in company focused on providing services. The thesis is trying to analyze existing situation of company in detail and marketing processes and instruments that are applied in the company. The thesis should come up to improve the current situation of especially with a strong emphasis on the marketing aspect. The thesis is based on theoretical knowledge and materials acquired in a participative company.

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