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Marketing Communication Proposal for the Třebíč NOW Project
Rygl, Tomáš ; Přibyl,, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.
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Proposal of Communication Strategy for SVŠE Znojmo
Peterková, Monika ; Veselá, Jitka (referee) ; Šimberová, Iveta (advisor)
Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
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Marketing Communication Proposal for the Třebíč NOW Project
Rygl, Tomáš ; Přibyl,, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.
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|
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Proposal of Communication Strategy for SVŠE Znojmo
Peterková, Monika ; Veselá, Jitka (referee) ; Šimberová, Iveta (advisor)
Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
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