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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
 Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
Detailed record
Proposal of Advertising Campaing for Company SAMOHÝL OLOMOUC a.s.
 Hudek, Martin ; Horáková, Veronika (referee) ; Zich, Robert (advisor)
The subject of the thesis is to propose an advertising campaign for the company SAMOHÝL OLOMOUC a.s. Theoretical part contains generally theoretical work, basic concepts, therms and methods of work. The analytical part deal with marketing problems of the company, its analysis, analysis of market and competition, marketing research and SWOT analysis. The final section is formed by evaluating their own proposal of solutions of issues, their effectiveness, economical requirements and their possibilities to integration to the company.
Detailed record

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