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Gentrification and revitalisation of built-up area of the inner city of Ceske Budejovice with emphasis on Prazske predmesti
GRYČOVÁ, Zlata
Bachelor thesis deals with the processes of gentrification and revitalisation of environment in different parts of the disrict Prazske predmesti, which lies in the inner part of city of Ceske Budejovice. Includes an analysis of the relevant literature and theory, urban characteristics of study parts, working methods and results. Gentrification was examined by asking respondents, revitalisation of buldings based on field descriptions of the individual houses. It was found a considerable representation gentrifiers in population in the Prazske predmesti, but only some were unambiguous gentrifiers. Revitalisation of buldings in the Prazske predmesti is signifiant progress, it has built the kondominium are numerus and little part houses have sign sof neglect. Study parts of the Prazske predmesti were compared with other parts of the inner city study in the bachelor´s thesis. Bachelor thesis contains a tables with the evaluation of the respondents, houses and study areas and mapping of this evaluation.
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Commodification of the collective memory: Yugonostalgia as a marketing strategy
Vukčević, Jovana ; Pullmann, Michal (advisor) ; Vojtěchovský, Ondřej (referee) ; Maurel, Marie Claude (referee)
COMMODIFICATION OF THE COLLECTIVE MEMORY: YUGONOSTALGIAAS A MARKETING STRATEGY Jovana Vukcevic EHESS Paris, Charles University Prague Abstract: This paper focuses on a specific type of contemporary nostalgia for the Yugoslav past, emerging in recent years across the post-Yugoslav space - Yugonostalgia. This nostalgia creates a new Yugoslavia from the ashes of the old - a depoliticized Yugoslavia, not a state or an ideology, but a life story, a personal and social history that happened to take place within the former state. It is argued in the paper that Yugonostalgia can be understood as a longing for the solidarity, sociability and dignity of the socialist life-style, and even as a critique of the consumerist aesthetics of modern capitalism. However, in no way has it been a call to re-establish a Yugoslav state or to validate its ideological propaganda. Furthemore, in the intersection of capitalist profit-making and communist heritage, nostalgia has became more than a simple discursive construction, emerging from the idealized collective memory - it turned into a veritable marketing strategy exploiting Yugonostalgic symbols. Media campaigns that instigate warm feelings for Yugo-commodities and positive associations with the former state create new patterns of consumptions seeking to commercialize the...
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Commercialisation of sports journalism: image of running in the media
Vrabcová, Tereza ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis "Commercialisation of sports journalism: image of running in the media" analyses the changing image of running in chosen Czech media in years 1994, 2004 and 2012. Firstly, it focuses on the general relationship between media and sport, on the sports journalism and a personality of sports journalist. It deals with commercialisation of sport and sports journalism; it also reveals the results from the International Sports Press Survey. The commercialisation is then specifically illustrated on the example of running. It maps its coverage, presentation and purpose of the information. The thesis also search for consequences related to commercialisation of running and tries to find out the extent of influence of media on public interest in running.
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Súčasné problémy verejných priestorov postindustriálneho mesta
Adamková, Jana
Public spaces perform a wide spectrum of tasks in cities, which can be classified as physical, ecological, psychological, social, political, economic, symbolic and aesthetic. Taking into account that the city is made up of public and private spaces, this means that public space is an integral part of the city. Paper discusses the role of public space in the city and changes which came with beginning of post-industrial age. In this context, the paper aims to the most outstanding problems of contemporary public space.
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