National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Body image in TV commercials
Bednaříková, Jana ; Zamazalová, Marcela (advisor) ; Větrovský, Filip (referee)
Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.