|
|
Identity of club FK Viktoria Žižkov and application in the commercial activity
Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
|
|
|
Identity of club FK Viktoria Žižkov and application in the commercial activity
Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
|
|
|
Sports Management in the club HC Lev Praha
Grebennikov, Dmitry ; Novotný, Jiří (advisor) ; Eysseltová, Sylvie (referee)
This thesis deals with the management activities of the hockey club HC Lev Praha, which operates in a multinational league KHL. The aim of this thesis is to identify the causes of poor management performance, clarify and determine the consequences of assumptions (hypotheses) for future developments in the club. Finding the necessary information ensures environmental observation and communication with the personnel responsible aforementioned club. Additional facts and data will be detected directly from the suppliers of products and services. The benefit of the thesis will uncover so far unknown areas internationally, which by means of analysis and description will find out the current situation and help outline possible direction of development. A bonus of this thesis is the publication of the costs that workers had to face before the start of the first season of the Prague club.
|
guest ::
