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Cooperation Model between NGOs and Probation Service Liberec in the Punishment of Public Works
Vastlová, Markéta ; Šťovíčková Jantulová, Magdaléna (advisor) ; Muhič Dizdarevič, Selma (referee)
The objective of this diploma thesis is study of cooperation between Probation service Liberec, which represents public sector, and the NGOs as representatives of civil sector. These organisations provide means for people who are sentenced to punishment of community service. The aim of this study is identification of a model of cooperation, show the development of this model since its beginning in 2002, and finally, to introduce the external environment that influences this model. The theoretical basis crucial for this thesis is a Bryson, Crosby and Stones's concept of Governing Public-Nonprofit Collaborations. They focus on governing structure, governing processes, rules and external environment, which makes the structure of my study. The design of the research used in this diploma thesis is a case study. Data were gathered by method of semi-structured interviews of probation workers and by analysing of documents related to laws, methodical standards and other resources.
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Marketing as a tool for civil society organizations to promote public interests
Gabrielová, Simona ; Šťovíčková Jantulová, Magdaléna (advisor) ; Moree, Dana (referee)
The diploma thesis deals with the use of marketing strategies as tools of civil sector organizations to promote public interests. The first part of the thesis serves to clarify the theory of organized civil sector, marketing strategies of civil sector organizations and the legislative process in the Czech Republic, including clarification of the concept of public interest. The second part of the thesis consists of qualitative empirical research, which aims to describe the whole form of the selected campaign created to promote public interest in the form of legislative change while understanding how campaigners evaluate the campaign and how they perceive cooperation between civil society organizations and marketing agencies for the implementation of the campaign. The chosen research method is a case study of the successful marketing campaign of the czech civic sector organization Svoboda zvířat, which contributed to the promotion of the public interest. By using data analysis and semi-structured interviews the case study acquaints the reader with the key circumstances of the selected campaign, its proposed marketing strategy including its explanation, with the campaign implementation process including the context of the legislative process of the public interest, with evaluation of the campaign from...
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Cooperation Model between NGOs and Probation Service Liberec in the Punishment of Public Works
Vastlová, Markéta ; Šťovíčková Jantulová, Magdaléna (advisor) ; Muhič Dizdarevič, Selma (referee)
The objective of this diploma thesis is study of cooperation between Probation service Liberec, which represents public sector, and the NGOs as representatives of civil sector. These organisations provide means for people who are sentenced to punishment of community service. The aim of this study is identification of a model of cooperation, show the development of this model since its beginning in 2002, and finally, to introduce the external environment that influences this model. The theoretical basis crucial for this thesis is a Bryson, Crosby and Stones's concept of Governing Public-Nonprofit Collaborations. They focus on governing structure, governing processes, rules and external environment, which makes the structure of my study. The design of the research used in this diploma thesis is a case study. Data were gathered by method of semi-structured interviews of probation workers and by analysing of documents related to laws, methodical standards and other resources.
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