National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Proposal of Marketing Strategy of the Chilli Products
Krmíček, Martin ; Škoda, Martin (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is focused on the problematics of marketing strategies for the functioning business concept of chili manufacturing. The thesis is divided in several parts focused on analysis of the current state, opportunities and threats. The main objectives are achieved by proposing corrective measures for marketing activities and increase of profit generation.
The Proposal of Marketing Strategy of the Chilli Products
Krmíček, Martin ; Škoda, Martin (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is focused on the problematics of marketing strategies for the functioning business concept of chili manufacturing. The thesis is divided in several parts focused on analysis of the current state, opportunities and threats. The main objectives are achieved by proposing corrective measures for marketing activities and increase of profit generation.

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