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Product of Tourism portfolio for the seniors in Strakonice destination
MELKOVÁ, Šárka
The aim of this work was to evaluate the primary and secondary offer of tourism products in Strakonice. Analyse segment of seniors, to evaluate the level of service of tourism in Strakonice and propose measures to improve the situation. Primary and secondary data served to analyse the current state of Strakonice. Primary data were obtained from the survey, which results are in this work. The analysis segment of seniors was also obtained by survey. The research results are summarized in the synthesis of the results and findings. Measures were proposed based on the survey results that would contribute to the development of tourism in Strakonice. To improve the current situation, it is suggested editing centers for the elderly, namely to build a barrier-less access via mobile stair chair and a new promotional banner. It is suggested wheelchair access and greater number of secure benches at the bus station in Strakonice. The latest proposal concerns the purchase of electric bikes.
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Tourism services for seniors and possibilities for further development in area Mikroregion Jindřichohradecko
ZLATUŠKOVÁ, Lucie
The thesis contains the summary of solving issue, where the importance of tourism of seniors is justified. The thesis indicates that the ageing of population is important demographic trend, which leads the situation in tourism. The demarcation of the surveyed area and its analysis was realized. Thanks to the questionnaire research among seniors the research was conducted and with help of interviews with experts from tourism and senior welfare the information was found out. The synthesis of acquired information was realized. On the basis of this the submissions of improvement of situation in choice area were treated. In this thesis the assets of the submissions are presented.
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Analysis of supply of package tours for seniors
Kurková, Adéla ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thesis deals with the inbound senior tourism. The main aim of the thesis is to analyze the supply of package tours for seniors in the Czech Republic on the basis of the information recorded by the available resources. The other objective is to collect detailed information about senior tourism and to propose appropriate inbound package tours for seniors in the Czech republic on the basis of collected data. The concepts related to the senior tourism and specifics of the senior tourism are defined in the theoretical part of this thesis. The supply of package tours for seniors in the Czech Republic is analyzed in practical part. Web pages of the Czech inbound tour operators and questionnaires in particular are used to collect data. SWOT analysis is used to evaluate current supply. Examples of good practice from both foreign and Czech travel agencies are also mentioned in this thesis. In the conclusion, recommendations about appropriate package tours for seniors are designed on the basis of the primary and secondary data
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