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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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Comparasion of communication of pope Francis and pope Benedict XVI.
Divišová, Alice ; Halada, Jan (advisor) ; Shavit, Anna (referee)
Bachelor thesis "The Comparison of Communication of Pope Francis and Pope Benedict XVI." aims to compare marketing and media communication of last two reigning popes - Pope Francis (2013-present) and Pope Benedict XVI. (2005-2013).The researched period is the period of the pontificates of these two popes - from 2005 until the end of 2014. The comparison is carried out by qualitative analysis, especially by comparison of selected marketing channels (social networks, web applications and official Vatican Medias), papal apostolic letters and the general media image of individual popes. The comparison of communication of the two popes is preceded by a brief introduction to the history of papacy, which focuses on the former popes who were using marketing tools, then an introduction to a marketing communication of Roman Catholic Church, searching for individual use of marketing in the Church, whether the use is intentional or unintentional and finally brief introduction of the facts and data about the two compared popes - the biographies, bibliographies, speeches and apostolic letters. The main comparison is then described in detail in the last chapter of the thesis and it is focused on comparison of papal channels, dialogues with other religions, reputation management and the general perception of the...
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