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Communication of Pope Francis from the Perspective of High School Students
Pospíšilová, Tereza ; Zavadilová, Tereza (advisor) ; Koudelková, Petra (referee)
The bachelor thesis "Communication of Pope Francis from the Perspective of High School Students" aims to map the view of selected religious high school students on the communication of Pope Francis and the Catholic Church as such. In particular, the research focuses on the way young people perceive the Pope's communication, whether they perceive differences between Pope Francis' communication and the communication of the Catholic Church, and whether the topics Pope Francis emphasizes in his communication are important for today's young generation. The analysis of the data collected from the interviews is conducted through open coding. The analytical part of the thesis is preceded by a theoretical introduction to the current state of the Catholic Church as well as an insight into the history of the papacy and its role in society. The theoretical part also discusses church communication in general, describing the tools it uses and the target groups the church focuses on today. Finally, a brief biography of Pope Francis and the form of communication used during his pontificate is also described here.
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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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