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National Repository of Grey Literature

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The analysis of buying terms and consumer behaviour in the town of Klasterec nad Ohri Havránková, Irena ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee) The bachelor thesis analyses buying terms and consumer behaviour in the town of Klasterec nad Ohri. The thesis focuses on the range of foodstuffs. The first chapter briefly characterizes the town of Klasterec and its surroundings. The next chapter deals with the retail network of the town and describes the particular types of retail units of a larger size. In the third chapter the current shopping trends of the consumer behaviour in the Czech Republic are outlined. The last part of the thesis is devoted to the results of the questionnaire which are compared with the nationwide trends. Detailed record

The analysis of consumer behaviour and buying terms in the town of Kutná Hora Šťastná, Věra ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee) The bachelor thesis analyses consumer behaviour and buying terms in the town of Kutná Hora. The thesis deals with the situation in retail in the area of groceries. In the introduction the theme of the thesis is presented, the aim of the thesis is determined and the hypotheses are set. The town of Kutná Hora and its surroundings are characterised in the first chapter. The description of commercial facilities in the town follows then. Retail units of larger size are presented more closely. In the third chapter the results of the realized questionnaire are interpreted. The outputs of the questionnaire are summarized and analysed in the conclusion and the set hypotheses are evaluated at the same time. Detailed record

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