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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing of betting agencies
 Kouřil, Jakub ; Skokanová, Dagmar (advisor) ; Krekule, Petr (referee)
The aim of this bachelor's thesis is an analysis of betting agencies from the perspective of the marketing mix. The introductory theoretical part explains the terms marketing mix, SWOT analysis and marketing research. The practical part is then devoted to two largest Czech betting agencies - Tipsport Inc. and Fortuna Inc. Emphasis is placed mainly on the evaluation of two parts of the marketing mix - product and price, including a comparison with foreign competitors. The following is a SWOT analysis characterizing the current situation on the betting market. Services offered are evaluated through the customer survey. The final section proposes measures to improve the current situation.
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Strategy of business unit
 Janeta, Zdeněk ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis describing Strategy of business unit is divided into three parts. First theoretical part summarizes strategic management together with strategic analysis, consisting of external and internal part. Second part describes operations on betting market, contemporary Czech market, its development and actual services offered. Last part analyses the strategy of Tipsport Company. It contains basic characteristic of the company followed by development of individual parts of business strategy such as SWOT and PEST analysis and marketing strategy.
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