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Principles of making contemporary Czech fiction more attractive in selected dailies and their online versions
Fenclová, Anna ; Štoll, Martin (advisor) ; Malý, Radek (referee)
FENCLOVÁ, Anna. Principy zatraktivňování současné české beletrie ve vybraných denících a jejich online verzích. Praha, 2021. 84 s. Diplomová práce (Mgr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky FSV UK. Katedra Mediálních studií. Vedoucí diplomové práce prof. MgA. Martin Štoll, Ph.D. Abstract This diploma thesis deals with the reports on the contemporary Czech fiction in selected Czech print and online media. In particular, it seeks to find the main principles of making articles about the new Czech fiction more attractive in selected serious daily newspapers (Právo, Mladá fronta DNES, Lidové noviny, Hospodářské noviny, Metro) and their online versions (novinky.cz, iDNES.cz, lidovky.cz, iHNed.cz, metro.cz and aktuálně.cz). The first, theoretical part is explaining and mapping the state of Czech literature, media and their interconnectedness and the basic concepts relating directly to the topic are explained here. The second part focuses on the quantitative content analysis, which answers questions about the number of articles related to contemporary Czech fiction in the selected media during the two months in 2020 (February 2020 and November 2020). Subsequently, a qualitative content analysis of articles published by the selected media is described. The...

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