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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The National Youth Sport Festival as a motivation for the athletes'careers
 Svobodová, Petra ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: The National Youth Sport Festival as a motivation for athletes' careers Objectives: The aim of this work is to evaluate the factors of athletes' motivation for participation at the National Youth Sport Festival and the perceived image of the event. The inclusion of athletes without participation and with participation at the event in the research allows a comparison of the perceived image between these two groups of respondents. Methods: Both quantitative and qualitative methods are used in this thesis. Electronic interviewing of the National Youth Sport Festival participants and members of sports association without participation was the main method of data collection. The questionnaires were compiled according to foreign studies. The electronic interviewing was supplemented with an in-depth interview with a marketing expert. Results: The results show, that the National Youth Sport Festival is fulfilling the main mission in the mind of participants. The sports event brings participants not only experiences, but also fun, enjoyment and new friendships. The event is a motivational event that motivates not only to recreational but also professional sport. The media pressure during the event is not significant to spoil the participants' attitude towards sports. Image of the event is positively...
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Sports celebrity influence on the behavioural intentions of students from secondary schools and universities in Prague
 Daňková, Michala ; Voráček, Josef (advisor) ; Musálek, Martin (referee)
Title: Sports celebrity influence on the behavioural intentions of students from secondary schools and universities in Prague Objectives: The goal of my study is to determine the effect of sports celebrities on the behavioural intentions of students from secondary schools and universities in Prague. Methods: The method of written questionnaire is selected for marketing research. The sampling unit is consisted of students from secondary schools and universities in Prague. The students were selected randomly. Results: The results of research have not been clearly demonstrated that the sports celebrities have positive effect on the behavioural intentions of students from secondary schools and universities in Prague. The final information is organized in tables and graphs in result section. Key words: Marketing, marketing communication, marketing research, behavioural intention, consumer, customer, sports celebrity.
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