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Psychological Aspects of Advertising
Velková, Romana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The thesis deals with the topic of advertisement and advertising campaigns from the perspective of psychology. It firstly tries to explain the basic psychological concepts relating to advertisement. Then the thesis tries to describe the most common elements used in advertisement. These findings are applied in the practical part to a specific campaign with the purpose of creating hypotheses about impact of advertisement on customer. The aim of the practical part is using the results of the survey to assess validity of hypotheses.
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Dispoziční řešení bytu a jeho barevnost
Baráková, Jana
This bachelor thesis is focused on colors effect at interior design and flat layout especially. There is mainly analyzed how different colors affect living area as well as their impact on human. There is described flat layout and room orientation towards the cardinal points too. This thesis includes a survey which is designed to help analyze how people perceive colors in the interior. At the end are evaluations of three existing flats with suggestions of possible improvements for better understanding the issue.
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Human health and energy improvement through colours
VAŘEKOVÁ, Barbora
My bachelor thesis is focused on an impact of colours on human health. I describe a historical development of colours knowledge, what the colours are, how could influence human body and psyche. The colours surround everybody almost everywhere and therefore I describe a characteristic of each colour. The only favour of a human to the certain colour indicates his personality and therefore I consider this topic very interesting from psychological perspective. I also deal with energetic centres in human body, so called "chakras" and with their harmonization using different technique of colours. In conclusion I present a few colours therapies related to the health development. I believe my thesis could enhance a wide range of education processes as well as an area dealing with the healthy lifestyle.
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Philosophical interpretation of works of Marc Chagall
JINDRÁKOVÁ, Edita
This thesis covers the interpretation of life and work of Marc Chagall, jewish painter of 20th century. Goal of the thesis is to highlight symbolic motives of his work, and later on interpret those on selected pieces. The thesis is divided into four parts. First part is devoted to the life of the painter and his jewish origin, which had a significant influence on the character of his work. Second part covers the meaning of symbols in art and religon in general. Third tries to compare Chagall's conveyance with two jewish philosophers of the dialog: E. Lévinas and F. Rosenzweig. Fourth then interprets selected pieces with philosophical or religious extent. Whole thesis is based on the conception that art is able to convey messages and interpret the world around us.
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The Development of Children Emotional Manifestations in Kindergarten
RODĚJOVÁ, Veronika
The topic of my Bachelor Thesis is the development of emotional expression of a kindergarten kid. In the theoretic section I am concerned with the analysis of basic emotions which are taken in already by preschool children. I also point out the relating key concepts. This chapter also contains strategies leading to development of a kid emotional expression In the practical part I describe particular observations and record conversations in which I focused on the fac t if there is possible such a development and if there is possible to distinquish basic emotions by oneself and others. In this part I would like to show the thematic block helping me to put my activities into my practise The target of my Bachelor Thesis is to find out and realize possibilities how to develop emotional sense feeling of preschool child with help of various art and other activities. This all will be added by individual studies using colouring mandalas for expression of current preschool children feeling.
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Colour modification of Wartegg drawing completion test in children with hearing impairment
WERNEROVÁ, Tereza
This thesis examines the common features occuring in processing of the color modification of Wartegg's drawing test by hearing impaired children and children with multiple disabilities. Multiple disabilities mean in this case hearing impairement and mental disability occuring in one individual. At the beginning of the thesis there is a theoretical background of the problem. The work is divided into two parts: theoretical and practical. The theoretical part explains terms as projective drawing techniques, Wartegg's drawing test and hearing and mental disabilities. Twenty tests done by children with hearing impairement attending elementary school and practical elementary school were selected. In the empirical part a research question is formulated and is answered at the and of the work. Research results are first classified by age and then according to different criteria. The results show that hearing-impaired children draw the most often geometrical structures, vehicles, buildings, figures and their parts. Drawings are not integrated into a broader context. To name the pictures the children use short appellation corresponding to the drawn item.
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Visual expression of emotions and the work upon human
BLÁHOVÁ, Lenka
The main theme of this Bachelor's thesis are emotions. The goal is to clarify this concept, and then apply it to the context of fine art. The work is divided into part of the theoretical and practical. In the part dealing with the theories has to be clarified the relationship of emotions and colors, but mainly the display of emotion through visual art. Further emphasis is placed on the impact of the work on the viewer emotional page. This phenomenon is analysed in chronological order from the beginning of mankind until the present. The practical part includes a triptych of paintings focusing on the topic of emotions, the description of the painting process, including the inspiration of resources and subsequent consideration of their effects.
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