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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
On-line marketing communication
 Kulčák, Bruno ; Havíř, David (referee) ; Schüller, David (advisor)
This thesis focuses on the design of paid advertising using the Meta Business Manager platform for a selected company INBIDO s.r.o., which focuses on the mediation of online sales and rentals of real estate through auctions. The thesis consists of three parts. The theoretical part describes marketing with a closer focus on online marketing, the real estate market, and the auction system. The analytical part focuses on the analysis of the paid advertisements that have already taken place within Meta Business Manager, identification of the target group, and competitor analysis. Based on the analysis, the advertising is proposed in the form of a precise procedure in the Meta Business Manager platform environment, together with a time and financial estimate for the proposed advertisement and any existing ones.
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