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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Loyalty management concept as a key strategy of productivity and success applied in SKODA AUTO, a. s.
 Paleta, Vojtěch ; Hnilica, Jiří (advisor) ; Pekař, Stanislav (referee)
It is not really easy to achieve high level in customer satisfaction regularly. It is not easy to well listen to the consumer's voice. But it is more difficult to achieve a degree of loyalty to the customer become a company promoter. It is very difficult to manage the loyalty. It is very difficult to motivate employees for mutual and effective cooperation and communication. This thesis is an innovative experiment, in which the author tried to create an applicable concept of corporate loyalty management with regard to the analysis of the customer's voice and financial performance of the company. The next author's aim was a creating new perspective on learning organization with created matrix of loyalty management combination. The work is systematically supported by business examples, research and best practices, and it is methodically applicable process for loyalty management applied the example of the car manufacturing corporation SKODA AUTO, Inc.
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