|
|
Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
|
|
|
The application of marketing in a certain Czech company
ZÁRUBA, Filip
This Bachelor thesis focuses on the application of marketing in a co-operative company, Jednota České Budějovice. The main objective of the bachelor thesis is to determine, whether the company uses any marketing tools and to potentially propose new methods in an effort to optimize their marketing. The first part of the thesis is dedicated to a summary of theoretical concepts applicable to this practical example. These concepts are subsequently put into practice in the second part of the thesis. In this part is shown, how the selected company implements marketing. Data the practical part was obtained from interviews with employees of the co-operative company, Jednota České Budějovice. Finally, based on that, changes in how the company's marketing is done are put forward.
|
|
|
Aplication of Marketing in Verizon Business Company
Kiss, Miroslav ; MBA, Peter Balco, (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis provides information about application of marketing in Verizon Business company. Provides an analysis of current situation in segment customers EMEA region (Europe, Middle East, Africa) and a proposal to improve the current process of application of marketing through increased promotion of the company to acquire new customers in countries where it currently hasn´t got a strong presence.
|
guest ::
