National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
Strategic Analysis of an Enterprise
Voborská, Jana ; Kovář, František (advisor) ; Janů, Ilona (referee)
Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.

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