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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Marketing planning at a wholesale company
Sviridova, Karina ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The aim of this thesis is the analysis of marketing activities of wholesale trading enterprises and the subsequent development of effective marketing plan on example of the distributing company "MERLION". Methodological basis of research consists of the works of Russian and foreign scientists in the field of strategic marketing, marketing planning, and strategic management. The following procedures were made during the Thesis writing: analysis of the marketing plan for 2015, as well as the system of management and interaction of the departments in the MERLION company, have been described and analyzed products, formed a marketing plan for 2016, calculated marketing budget, tasks were distributed between the departments of the company and the calculation of efficiency of marketing plan for 2016 FY has been done. On the basis of the calculation efficiency, we can conclude that a marketing plan for 2016 will help MERLION company to achieve their goals.
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Sales promotion effectiveness analysis for czech market
Kadlec, Tomáš ; Halík, Jaroslav (advisor) ; Křížková, Jana (referee)
This diploma thesis provides the overall overview about sales promotion as part of communication mix. Using of this tool became very important part of the business during past years. Also some market segments became fairly dependent. As example can be provided FMCG market, where Procter & Gamble one of the dominant player is. P&G is always trying to approach in innovative way and thanks to that it is coming with very interesting initiative solutions (for example Pampers UNICEF). This initiative also as usual promotion is evaluated from effectiveness point of view at the end of this thesis.
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Ekonomická analýza Východočeské energetiky
Petrovic, Nikolina ; Sotonová, Hana (advisor) ; Mareš, David (referee)
Práce je rozdělena do dvou částí. V první popisuji pojem ekonomické analýzy, její uživatele a metody, které používá. V druhé praktické části aplikuji metodologii z první teoretické části na Východočeskou energetiku, a.s. Nejprve provádím finanční analýzu, dále pak analýzu efektivnosti a nakonec pomocí souhrnných indexu hodnotim ekonomickou situaci VČE, a.s.
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