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National Repository of Grey Literature

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Experience tourism with use cultural and historical heritage ANTOŇŮ, František The main aim of this thesis ?Experience tourism with use cultural and historical heritage? is to produce proposal to ?Visitor centre of sugar and sweets? in Dačice. There was produced the first cube of sugar in the world in this town in 1843. Parts of the ?Visitor centre of sugar and sweets? are interactive exhibition (for example sugar production, history of sugar), experiential workshop and souvenir shop. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given aims. Partial aims are analysis of tourism in Dačice (part of those analyses is also analysis of attendance, the profile of potential visitor and the analysis of strengths and weaknesses) and the proposal of new product in the area of experience tourism incl. promotional campaign and economic analysis of proposal. Detailed record

Marketing a jeho využití v hoteliérství Piteráková, Leona ; Kovář, František (advisor) ; Kovář, František (referee) Potřeba a vývoj marketingu v hoteliérství. Tato dříve opomíjená oblast je dnes již samozřejmou součástí dobře fungujícího hotelu. Hotelový provoz náleží do sektoru služeb, který byl v minulosti obecně velmi podceňován. Po pádu centrálně plánované ekonomiky došlo v České Republice k velkému rozvoji i v tého oblasti. Organizace vstupující na trh začátkem devadesátých let neměly vůbec žádné zkušenosti s marketingem služeb a mohly se učit pouze ze svých úspěchů a omylů. Záhy díky vstupu silných a zkušených zahraničních firem na náš trh zesílila konkurence a tím došlo i ke zlepšení celkové nabídky služeb. Detailed record

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