Home > Search Results: keywords:"algoritmické doporučování zpráv"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Ethical aspects of personalized content in selected online media
 Dorňáková, Tereza ; Moravec, Václav (advisor) ; Lokšík, Martin (referee)
The thesis is focused on personalized content recommendation in Czech online news media and the ethical issues related to its implementation. The subject of the qualitative analysis are semi- structured interviews with representatives of two Czech media houses. The research sample includes respondents from Seznam Zprávy and Seznam, and from E15 and Czech News Center. The interviewees included representatives of newsrooms as well as media and product management. The aim of the study was to find out to what extent they use personalised content recommendation tools, to outline the reasons why they have decided to take this step or are considering it. It turned out that within the studied online news media they are still using personalised content recommendation to a minimum, or they are testing or planning to introduce these tools to a greater extent. Personalised recommendation tools are more widely used on the homepage of Seznam. The subject of this thesis was also to identify ethical issues related to the introduction or use of personalised recommendation. The main areas, according to the respondents' statements, include issues of setting selection parameters, the ability to retain agenda setting by editors, automation and transparency.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English