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The air ticket booking portals in the Czech Republic
 Krejčová, Karolína ; Vaško, Martin (advisor) ; Voříšková, Barbora (referee)
This bachelor thesis focuses on the air ticket booking portals in the Czech Republic. The aim is to analyse the relation between the air ticket booking portals and their Global distribution system (GDS). The theoretical part includes the definition of the online market afterwards characterizes the online travel market and clarifies the basic terms directly connected with the air ticket booking portals. The practical part examines the structure and the process of the reservation of the chosen air ticket booking portals. These portals are divided into two groups according to their GDS and then the observational method and the method of the model reservation are applied. Both groups are compared based on the gathered findings. SWOT analysis at the end of the thesis generally evaluates the air ticket booking portals.
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