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Marketing Strategy for Start-up Project
Urubek, Vladislav ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is concerned with the marketing strategy proposal for start-up project. The thesis summarizes the theoretical knowledge about marketing strategy on the Internet. The practical part analyze the Project including the internal and external Environment. Marketing strategy is proposed according to analysis and marketing researches. At the end are suggested method of evaluating the effectiveness of the proposed strategy, financial demands and critical factors of success.
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Proposal of E-shop Designing for AREAL SYSTEMS s.r.o.
Parimucha, Petr ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis deals with the proposal of a new e-shop for AREAL SYSTEMS s.r.o. The e-shop will sell individually manufactured wall stickers. The proposal is divided into two parts - technical and marketing. The technical part reviews the investment of buying a plotter and programming the e-shop. In the second part I will discuss the promotion possibilities on the internet and suggest their most appropriate combination. Finally I review the financial angle.
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B2C E-commerce Model
Souček, Vilém ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis includes theoretical data, which deal with problems concerning an e-commerce. It includes assessment of the situation in the company ELEKTROOPRAVNA RAUS s.r.o. Velké Meziříčí and market analysis, in which the company operates. E-commerce model B2C is designed on the basis of analysis the company and requirements of executive directors.
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Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
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Business Plan for an internet project Svetotrip.cz
Košťál, Michal ; JUDr.j Jaroslav Navrátil (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the business plan of the online project Světotrip.cz. It is a travel portal that connects experienced travelers with people who don`t have much experience with individual travelling. The goal is to reach out to the public in general and offer them the possibility of low-cost travel. The introductory part contains theoretical starting points and explains the necessary terms. The second analytical part evaluates the market environment through external, internal and sectoral analyzes. The final part focuses on the development of a actual business plan. The reader will be thoroughly acquainted with the goal of the whole project, the various services offered, the competitive advantage and the specific business model of the whole project.
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The Analysis of the E-commerce Implementation in the Company
Barancová, Leona ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
The aim of this Master´s thesis is to analyze a company e-commerce, to take a think about what it has brought to the company and withal suggest some instruments for increasing the salability and improve the communication between individual distribution channels so they would be more motivated for cooperation within this company. The thesis is divided into several chapters where we can find general knowledge about the commerce via the Internet, single kind of the e-commerce and also the legal aspects connected with that. The analytic part will introduce us the concrete knowledge about the company and marketing possibilities on the Internet for that company.
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Affiliate Marketing Agency Business Plan
Janíček, Jaroslav ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.
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Blogovanie ako nástroj marketingovej komunikácie firiem
Kovačičová, Michala
KOVAČIČOVÁ, MICHALA. Blogging as a marketing communication tool for companies. Bachelor thesis. Brno: Mendel university in Brno, 2018. Bachelor thesis deals with the use of well-known Czech blogs as a marketing communication tool used by Czech companies. In the theoretical part, it defines the basic concepts of marketing communication and also focuses on Internet marketing communication, including concepts closely related to the topic. The thesis also focuses on the trend of blogs and blogging and interprets the results of the IPREX BLOGBAROMETER ™ 2015 research project. The practical part shows the opinion of Czech companies, bloggers, and blog readers for a collaboration between authors and companies. Subsequently, suggestions for using blogs as a marketing tool for companies and bloggers are formulated, taking into account the various criteria, including cost assessments, to suit all stakeholders.
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Online marketing strategy of an SME
Žáček, Trevor
This bachelor thesis focuses on the online marketing strategy of an SME, namely the company T-shock. Attention has been paid to the current online marketing strategy of the company, its weak points, identification of space for improvement, and suggestions of how to improve the performance of the current strategy.
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