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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Vliv reklamy na stravovací návyky dětí a mladistvých
 NIMRICHTROVÁ, Valentýna
This bachelor thesis focuses on the influence of advertisement on children and minors and their eating habits. Since diet plays a fundamental role in terms of one's healthy development, these advertisements can have a negative impact on their health, as neither children nor minors have the mental capacity to resist the influence of many marketing practices. The aim of this thesis is to summarise those practices, that are used in marketing communication and point out the risks of unhealthy food advertising in connection to children and minors. Subsequently the thesis focuses on the regulation of advertisement. It will summarise regulation of advertisement in EU, regarding its directives, as well as in specific countries of EU, where both legal regulations and rules from self-regulatory organizations will be described. Finally, there will be a comparison of these regulations with those that are used to protect children and minors in Czech Republic.
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Advertisement Regulation in the European Community Law
 Novotná, Alžběta ; Pavlok, Jan (advisor) ; Mikeš, Jiří (referee)
Advertisement plays an important role in the life of companies and it is understandable that there can be advertisements created, which will try to gain benefits for the company in various ways, causing damage to other competitors or to consumers included. A logical reaction is the creation of legal and ethical regulation in order to prevent this. Advertisement regulation exists on national level and in the course of the european integration development also a regulation on the community level has been created, especially in form of directives that have to be incorporated into member states' national legislation. Some of the directives allow the states to preserve stricter provisions, unless they are in conflict with the Treaty establishing the European Community, whereas in others the principle of maximal harmonisation is applied, forbidding stricter regulation. This diploma thesis describes legal regulation in the Czech Republic and the European Union as well as ethical regulation on the domestic and european level. It introduces the most important statutes and directives. One part is completely focused on self-regulation in the area of advertising. The last chapter then outlines possibilities of protection against advertisements that violate the mentioned legal and ethical standards by means of judicial or other authorities and self-regulation.
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