Home > Search Results: keywords:"advertisement perception"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Advertisement in magazines for children: case study of magazine ABC in year 2008
 Žáček, Jan ; Wolák, Radim (advisor) ; Hejlová, Denisa (referee)
The goal of the work ‚Advertisement in magazines for children: case study of magazine ABC in year 2008' is mapping the advertisements in the ABC magazine, their typology and amount. The work is focusing the questions as: What amount and typology of the advertisements is in the title? What are the advertisements focused on? How are the advertisers eventually profiled in a relation to the target group of the title? Is there any system of ad campaigns built by the advertisers? The next part is a view on perception of advertisements by children: How do the children perceive the advertisement in the magazine and how do they judge the influence of it? What evolution could the situations have in future? The work is marginally researching how the children are prepared by the school curriculum to receive advertising messages and how do they judge their reception and influence. The topic of the work is modelled in two levels: First of them is both quantitative and qualitative case studies of the ABC magazine which are focusing the content analysis of the advertisements. The major advertisers, their advertisement campaigns and their profiles are also the biggest subjects in this part. The recipients of the ad messages - pupils of the first grade of primary school - are researched in the other level which should...
Detailed record
Advertisement in magazines for children: case study of magazine ABC in year 2008
 Žáček, Jan ; Wolák, Radim (advisor) ; Hejlová, Denisa (referee)
The goal of the work ‚Advertisement in magazines for children: case study of magazine ABC in year 2008' is mapping the advertisements in the ABC magazine, their typology and amount. The work is focusing the questions as: What amount and typology of the advertisements is in the title? What are the advertisements focused on? How are the advertisers eventually profiled in a relation to the target group of the title? Is there any system of ad campaigns built by the advertisers? The next part is a view on perception of advertisements by children: How do the children perceive the advertisement in the magazine and how do they judge the influence of it? What evolution could the situations have in future? The work is marginally researching how the children are prepared by the school curriculum to receive advertising messages and how do they judge their reception and influence. The topic of the work is modelled in two levels: First of them is both quantitative and qualitative case studies of the ABC magazine which are focusing the content analysis of the advertisements. The major advertisers, their advertisement campaigns and their profiles are also the biggest subjects in this part. The recipients of the ad messages - pupils of the first grade of primary school - are researched in the other level which should...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English