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National Repository of Grey Literature

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Analýza vnímania reklamy u VŠ študentov Linknerová, Alena ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee) The Bachelor thesis deals with analysis of percieving of adveritising by students of university. The aim of the thesis is adveritising, media for adveritisig, especially on-line adveritising and actual trends in sphere of media. In second part, I want to find out what students think about adveritsing in general, their opinion of on-line adveritising and where is suitable to place it for them. Detailed record

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