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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal to Change the Marketing Mix of the Company
 Kotková, Diana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on creating proposals for the marketing mix of company Ekolube, s. r. o. that could lead to the strengthening of loyalty of current customers and reaching new customers in the future. Theoretical part pays attention to the description of marketing and marketing mix and it describes its practical use. Analytical part is dedicated to analysis of current situation of marketing mix in Ekolube, s. r. o. and the last part contains suggestions for the improvement.
Detailed record
Proposal to Change the Marketing Mix of the Company
 Kotková, Diana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on creating proposals for the marketing mix of company Ekolube, s. r. o. that could lead to the strengthening of loyalty of current customers and reaching new customers in the future. Theoretical part pays attention to the description of marketing and marketing mix and it describes its practical use. Analytical part is dedicated to analysis of current situation of marketing mix in Ekolube, s. r. o. and the last part contains suggestions for the improvement.
Detailed record

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