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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Contextual advertising systems
 Randáčková, Veronika ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis introduces readers to new and lesser-used contextual PPC systems that are usable in the Czech Internet landscape for the advertising campaign. These systems are described in the ad campaign created for e-shop Pneu360.cz. The aim of this work is to evaluate the applicability and effectiveness of different systems for further possible continuation of the campaign. Contextual advertising is taken in this work in a broader sense. It included ads in content, in articles and in the search. Advertising systems which were analyzed were Adfox, Etarget, Facebook, ElineAd, Intextual advertising by Billboard company and TakeIt Ad by Internet Trading company.
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